For Pride Lending, delivering a "white glove" experience to the LGBTQIA+ community means creating a genuinely inclusive environment that respects and reflects the needs of each client. This starts with the basics of inclusive language, such as prominently displaying pronouns in signature lines, and extends to respecting chosen names throughout the loan process. Though legal names are required on formal documents, our software uses clients' preferred names in communications, minimizing discomfort and supporting clients who may have sensitive histories with their legal names. This approach is especially vital for transgender clients, who may still encounter dead names on documents like credit reports or IDs. Our team is trained to approach these sensitive conversations with empathy, aiming to reduce stress for our clients.

 

Beyond respecting individual identities, we see it as our duty to stand up for our clients against any discriminatory or insensitive treatment from other parties in the transaction process. For example, if a title company or other entity demonstrates insensitivity toward a same-sex couple, Pride Lending will intervene, making it clear that we expect respectful service.